{"id":2809,"date":"2026-08-20T11:10:17","date_gmt":"2026-08-20T11:10:17","guid":{"rendered":"https:\/\/modernhomejournals.com\/?p=2809"},"modified":"2026-08-20T11:10:17","modified_gmt":"2026-08-20T11:10:17","slug":"affordability-is-this-years-buzzword-just-not-when-trumps-talking-2","status":"publish","type":"post","link":"https:\/\/modernhomejournals.com\/?p=2809","title":{"rendered":"\u2018Affordability\u2019 Is This Year\u2019s Buzzword. Just Not When Trump\u2019s Talking."},"content":{"rendered":"<div>\n<div>\n<\/div>\n<div>\n<p>President Donald Trump spoke to a crowd of families in late July at a high school in Marietta, Georgia.<\/p><p>Read more <a href=\"https:\/\/modernhomejournals.com\/?p=2806\">D.C. Gives High Schoolers More College Tuition Assistance Than Ever. Is It Enough?<\/a><\/p><p>He talked about Venezuelan oil and the war in Iran. He ticked off investment commitments. And he touted provisions in the Republican tax bill \u2014 or tried to.<\/p>\n<p>\u201cThis past filing season, 130,000 tipped workers right here in Georgia saved an average of more than $7,000 on their taxes. And that\u2019s because of no tax on tips. You know, we\u2019re building a tremendous military facility at the White House,\u201d Trump <span><u>said<\/u><\/span>. \u201cAnd they\u2019ve been working hard, a lot of overtime.\u201d<\/p><p>The speech in a state that will be pivotal in November was one of a handful Trump has delivered this year, part of what White House chief of staff Susie Wiles said in January <span><u>would be weekly trips<\/u><\/span> across the country to talk to voters ahead of the midterms.<\/p>\n<section>\n<div>\n<h2>\n<span>Trending<\/span>\n<\/h2>\n<\/div>\n<div>\n<div>\n<ul>\n<li>\n<div>\n<div>\n<div>\n<div>\n\n<figure class=\"wp-block-image size-medium_large\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" alt=\"Trump\" class=\"wp-image-2793\" height=\"512\" src=\"https:\/\/modernhomejournals.com\/wp-content\/uploads\/2026\/08\/c5206b7d6ade82cf713ab49265f1a7ea.jpg\" width=\"768\" srcset=\"https:\/\/modernhomejournals.com\/wp-content\/uploads\/2026\/08\/c5206b7d6ade82cf713ab49265f1a7ea.jpg 768w, https:\/\/modernhomejournals.com\/wp-content\/uploads\/2026\/08\/c5206b7d6ade82cf713ab49265f1a7ea-300x200.jpg 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n<div><h3>\n<span>\n                      Trump Considers a Press Secretary Shakeup: Picking a Man\n                    <\/span>\n<\/h3><\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<div>\n<div>\n<div>\n\n<figure class=\"wp-block-image size-large\">\n<figure class=\"wp-block-image size-medium_large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Talk-To-Tom-08-19-26 Illustration\" class=\"wp-image-2808\" height=\"512\" src=\"https:\/\/modernhomejournals.com\/wp-content\/uploads\/2026\/08\/c17f965b12cd47ad9d74052625299ec1-768x512.jpg\" width=\"768\" srcset=\"https:\/\/modernhomejournals.com\/wp-content\/uploads\/2026\/08\/c17f965b12cd47ad9d74052625299ec1-768x512.jpg 768w, https:\/\/modernhomejournals.com\/wp-content\/uploads\/2026\/08\/c17f965b12cd47ad9d74052625299ec1-300x200.jpg 300w, https:\/\/modernhomejournals.com\/wp-content\/uploads\/2026\/08\/c17f965b12cd47ad9d74052625299ec1.jpg 1024w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n<div><h3>\n<span>\n                      Talk to Tom: In Search of the D.C. Area\u2019s Best Cheese Shops\n                    <\/span>\n<\/h3><\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<div>\n<div>\n<div>\n\n<figure class=\"wp-block-image size-large\">\n<figure class=\"wp-block-image size-medium_large\"><img loading=\"lazy\" decoding=\"async\" alt=\"President Donald Trump speaks during an event.\" class=\"wp-image-2801\" height=\"512\" src=\"https:\/\/modernhomejournals.com\/wp-content\/uploads\/2026\/08\/e29357cb00c40556ddb56274f303e1bc-768x512.jpg\" width=\"768\" srcset=\"https:\/\/modernhomejournals.com\/wp-content\/uploads\/2026\/08\/e29357cb00c40556ddb56274f303e1bc-768x512.jpg 768w, https:\/\/modernhomejournals.com\/wp-content\/uploads\/2026\/08\/e29357cb00c40556ddb56274f303e1bc-300x200.jpg 300w, https:\/\/modernhomejournals.com\/wp-content\/uploads\/2026\/08\/e29357cb00c40556ddb56274f303e1bc.jpg 1024w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n<div><h3>\n<span>\n                      Trump\u2019s Allies Want to Know the Plan in Iran \u2014 If There Is One\n                    <\/span>\n<\/h3><\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<div>\n<div>\n<div>\n\n<figure class=\"wp-block-image size-large\">\n<figure class=\"wp-block-image size-medium_large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Tommy John AP - 24073564100476\" class=\"wp-image-2765\" height=\"512\" src=\"https:\/\/modernhomejournals.com\/wp-content\/uploads\/2026\/08\/f59dc6bcd7901492058a06ece0ad5c6b-768x512.jpg\" width=\"768\" srcset=\"https:\/\/modernhomejournals.com\/wp-content\/uploads\/2026\/08\/f59dc6bcd7901492058a06ece0ad5c6b-768x512.jpg 768w, https:\/\/modernhomejournals.com\/wp-content\/uploads\/2026\/08\/f59dc6bcd7901492058a06ece0ad5c6b-300x200.jpg 300w, https:\/\/modernhomejournals.com\/wp-content\/uploads\/2026\/08\/f59dc6bcd7901492058a06ece0ad5c6b.jpg 1024w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n<div><h3>\n<span>\n                      The Incredible Baseball Life of Tommy John\n                    <\/span>\n<\/h3><\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<p>Last month, the Pew Research Center asked voters what they most wanted to hear about from candidates. The answer  cost of living, wages and affordability. More than half of voters think the economy is getting worse, according to a July <span><u>Quinnipiac University poll<\/u><\/span>. And 58% of those polled disapproved of Trump\u2019s handling of the economy.<\/p><p>A March report found that nearly half of families <span><u>do not make enough<\/u><\/span> to cover the basic cost of living in their communities. Only 13% of Americans aged 18-29 believe the country is headed in the right direction, according to <span><u>Harvard\u2019s youth poll<\/u><\/span> that was conducted last November.<\/p><p>But despite overwhelming evidence that affordability is defining the current political moment, the president is often reflexively dismissive of the issue.<\/p><p>\u201c\u2018What are you going to do about the prices?\u2019\u201d Trump recounted in Georgia of a question he says he\u2019s often asked. \u201cThey used a word \u2014 first time I heard it \u2014 it was a word made up by the Democrats: affordability. They said affordability.\u201d<\/p>\n<p>This is overwhelmingly the context in which Trump mentions affordability, a NOTUS review of Trump\u2019s speaking events this year using Roll Call\u2019s Factbase found. Republicans across the board say that Trump is instrumental to any win in November. But he rarely acknowledges the issue that will decide the election.<\/p><div>\n<div><iframe aria-label=\"Stacked Bars\" data-external=\"1\" frameborder=\"0\" height=\"617\" id=\"datawrapper-chart-seRx9\" scrolling=\"no\" src=\"https:\/\/datawrapper.dwcdn.net\/seRx9\/5\/\" style=\"width: 0; min-width: 100% !important; border: none;\" title=\"Trump Talks About Biden More Than Prices, Wages or Rent\"><\/iframe><\/div>\n<\/div><p>Trump\u2019s mentions of key economic terms are rarely in the context of affordability. When the president uses the word \u201cprices,\u201d it is often to say that his administration inherited high prices and has worked to lower them.<\/p><p>\u201cYou know, and they have this term. So here I am, I\u2019m one day in office and the fake news goes, \u2018affordability, affordability.\u2019 I said, \u2018What\u2019s that all about?\u2019 \u2018Prices are too high,\u2019 I said, \u2018I\u2019m here for less than 24 hours,\u2019\u201d Trump told a crowd in Milford, Michigan, in July. \u201cBut we\u2019ve brought down prices. Last week, it was announced that inflation has gone down faster than at any time in the last six years.\u201d<\/p><p>A superlative almost always precedes Trump\u2019s mentions of the economy \u2014 Trump frequently refers to the economy of his first term as \u201cthe greatest economy ever\u201d and similarly praises his second-term economy.<\/p><p>\u201cI proudly signed the largest tax cuts in American history for the second time, because in my first term, we had the greatest economy in the history of our country,\u201d Trump said in Michigan. \u201cDidn\u2019t get credit, but that\u2019s OK. But we had the greatest economy in the history of the country. And we\u2019re blowing it away this time.\u201d<\/p><p>While the economy may look broadly good on paper \u2014 the stock market is performing well and unemployment is low \u2014 Americans across the country are struggling with high housing costs, soaring grocery prices and wages that aren\u2019t <span><u>keeping up with inflation<\/u><\/span>. For many households, the disconnect between economic indicators and their personal finances has continued to worsen.<\/p>\n<p>Anne Hamming, the communications manager at Feeding America West Michigan, told NOTUS that her local branch of the hunger relief organization is seeing a higher rate of childhood food insecurity, which she said indicates that higher costs are squeezing families.<\/p><p>In lower-wage households, Hamming said, small increases in grocery costs or a trip to the gas station \u201cmake an impact.\u201d<\/p><p>\u201cThey add up,\u201d she said. \u201cWe hear all over the place that people are just really struggling.\u201d<\/p><p>Read more <a href=\"https:\/\/modernhomejournals.com\/?p=2802\">Trump Considers a Press Secretary Shakeup: Picking a Man<\/a><\/p><p>Bureau of Labor Statistics data <span><u>released Wednesday<\/u><\/span> paints this same picture in numbers: An increase in prices wiped out wage gains. Inflation and high energy prices, a result of the war in Iran, have added to the squeeze and worsened the cost-of-living problems plaguing many Americans.<\/p><p>In a statement to NOTUS, White House spokesperson Olivia Wales did not acknowledge NOTUS\u2019 questions about the frequency of cost-of-living issues in the president\u2019s statements.<\/p><p>\u201cPresident Trump can walk and chew gum at the same time,\u201d she said. \u201cAs a result, the Trump Administration continues to deliver on the President\u2019s affordability agenda by lowering drug prices, reshoring American jobs, and cutting taxes while simultaneously touting a historic drop in violent crime nationwide and the most secure border in history.\u201d<\/p><div>\n<div><iframe aria-label=\"Table\" data-external=\"1\" frameborder=\"0\" height=\"568\" id=\"datawrapper-chart-Jyj7s\" scrolling=\"no\" src=\"https:\/\/datawrapper.dwcdn.net\/Jyj7s\/3\/\" style=\"width: 0; min-width: 100% !important; border: none;\" title=\"Iran Eclipses Cost of Living Issues in Midterm Year\"><\/iframe><\/div>\n<\/div>\n<p>The White House signaled an intention to focus on affordability and the midterms late last year.<\/p><p>\u201cThe president is very keyed into what\u2019s going on, and he recognizes, like anybody, that it takes time to do an economic turnaround, but all the fundamentals are there, and I think you\u2019ll see him be very, very focused on prices and cost of living,\u201d former White House deputy chief of staff James Blair told <span><u>Politico<\/u><\/span> last November.<\/p><p>But for much of this year, other issues have captured a larger share of the president\u2019s remarks \u2014 most notably the war in Iran and related foreign policy issues. The war is unpopular: A Politico poll conducted by Public First found that support for the war is slipping <span><u>even among Trump\u2019s most ardent supporters<\/u><\/span>.<\/p><p>\u201cWith the economy, the biggest issue is two things. Number one, the discipline and consistency in talking about the wins that you\u2019re having in the economy. The administration lacks a certain discipline that you get from mainstream administrations,\u201d Cory Ruth, a Republican strategist, and industry consultancy company CEO in Georgia, told NOTUS. \u201cThe second thing is, there are people in his administration that are highly politicized, and the media is never going to take them at face value. And then there are people in the administration who the media does respect and does listen to. They\u2019re less politicized, and he doesn\u2019t do a good job of putting those people up front.\u201d<\/p><p>The White House has undertaken efforts aimed at answering the affordability question. For example, it rolled out TrumpRx, a prescription drug website designed to offer deals on medication. But NOTUS found that Trump has only mentioned TrumpRx at eight speaking events since the platform launched in February.<\/p><p>While Congressional Republicans refer to last year\u2019s tax bill as the \u201cWorking Families Tax Cuts Act,\u201d Trump continues to call it the \u201cBig, Beautiful Bill.\u201d While he talks about its provisions like no tax on tips, which Republicans acknowledge are more popular than the legislation as a whole, he mentioned them in less than 20% of all transcribed speaking events this year.<\/p>\n<p>\u201cHe ended taxes on overtime. If you are a sort of blue-collar worker or a working-class person, and you \u2026 are allowed to get overtime, that\u2019s gone. And so there are things that he\u2019s doing,\u201d Ruth said, adding that the drumbeat of that messaging \u201cis just not consistent enough.\u201d<\/p><p>Before departing on a trip to China in May, Trump was asked whether he was taking into account Americans\u2019 financial situations as he tried to negotiate an end to the Iran war.<\/p><p>\u201cI don\u2019t think about Americans\u2019 financial situation, I don\u2019t think about anybody,\u201d <span><u>Trump said<\/u><\/span>. \u201cI think about one thing. We can not let Iran have a nuclear weapon. That\u2019s all. That\u2019s the only thing that matters.\u201d<\/p><p>Republicans previously <span><u>told NOTUS<\/u><\/span> that they were frustrated with that response, and with the way that he talks about the economy broadly. Democrats, on the other hand, said they have every intention of capitalizing on Trump\u2019s perceived lack of concern.<\/p><p>\u201cAmericans\u2019 financial situation is dire, and Republicans don\u2019t think about anyone other than Donald Trump,\u201d Senate Majority Leader Chuck Schumer <span><u>said the next day<\/u><\/span>.<\/p><p><i>Note: Sampled words may represent a combination of multiple terms. For example, \u201caffordability\u201d includes instances where the president said \u201cafford,\u201d \u201caffordable,\u201d and affordability. Others are as follows: costs (cost\/costs\/cost of living), wages (wage\/wages\/paycheck\/pocket), economy (economy\/economic), price (price\/prices), and families (Family\/families). <\/i><\/p><p><i>Some statements were omitted based on context. For example, Trump saying on Feb. 20 that some Supreme Court justices were an \u201cembarrassment to their families\u201d was not included in the count for the term families, as families in that context is not related to affordability. <\/i><\/p><p>Read more <a href=\"https:\/\/modernhomejournals.com\/?p=2798\">Trump\u2019s Allies Want to Know the Plan in Iran \u2014 If There Is One<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As Americans struggle to afford the basics, the president keeps touting the hot economy and the need for a White House ballroom.<\/p>\n","protected":false},"author":1,"featured_media":2789,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trump-white-house"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Affordability\u2019 Is This Year\u2019s Buzzword. 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