{"id":703,"date":"2026-06-26T09:41:33","date_gmt":"2026-06-26T09:41:33","guid":{"rendered":"https:\/\/modernhomejournals.com\/?p=703"},"modified":"2026-06-26T09:41:33","modified_gmt":"2026-06-26T09:41:33","slug":"democrats-brace-for-their-gnarliest-presidential-primary-in-decades","status":"publish","type":"post","link":"https:\/\/modernhomejournals.com\/?p=703","title":{"rendered":"Democrats Brace For Their Gnarliest Presidential Primary in Decades"},"content":{"rendered":"
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The 2028 Democratic presidential primary is already a mess, months before the race actually starts.<\/p>\n

Read more Senate Democrats Press Hegseth on \u2018Forever Chemical\u2019 Cleanup Delays<\/a><\/p>\n

Consider that \u201ceveryone and their mother\u201d could run, per 2024 alum Quentin Fulks, leading to a field of more than 20 candidates. And that nobody knows what to make of Kamala Harris, including Kamala Harris.<\/p>\n

Adding to the confusion: The Democratic National Committee is at a crossroads. At least three potential candidates have already talked about skipping the official DNC debates, according to advisers, potentially opening the process to a surge of unofficial debates hosted by every lefty media organization or interest group imaginable.<\/p>\n

There\u2019s already a mad dash for qualified campaign staff. And on top of everything else, the voters are really, really pissed off.<\/p>\n

Or as Rebecca Pearcey, political director for Elizabeth Warren\u2019s presidential campaign, put it: \u201cIf we thought 2020 was a clusterfuck, this is going to put that to shame.\u201d<\/p>\n

Democrats are bracing for what they expect will be the most tumultuous presidential primary of their lifetimes. They hope the process will end with a nominee capable of winning the White House in 2028 but fear it could traumatize the party along the way.<\/p>\n

Interviews with more than three dozen Democratic elected officials, donors and strategists found a party on edge: They expect a large field without a clear frontrunner. They worry about a weakened DNC and its ability to manage an unruly early-state calendar and an already controversial debate process. They feel the anger coursing through their base, demanding generational change and showing a growing hostility to Israel. They nervously watch social media influencers \u2014 newly anointed gatekeepers who went to war over the Texas and California primaries and tested ethical boundaries<\/u><\/span>. And there\u2019s even some relief that a party largely defined only by its opposition to President Donald Trump may finally pick a vision for moving forward.<\/p>\n

Rob Flaherty, who led Harris\u2019 digital program in 2024, called the primary \u201ca shit-show at the fuck factory.\u201d<\/u><\/span><\/p>\n

\u201cIt is as wide open as anything I can remember,\u201d said Jim Messina, who managed President Barack Obama\u2019s reelection campaign in 2012. He said he\u2019s personally spoken with more than 20 Democrats considering a presidential run, though he declined to name names.<\/p>\n

But who is weighing a run is not a secret. Everybody\u2019s not-so-shortlist includes five governors building national profiles: Josh Shapiro of Pennsylvania, Gavin Newsom of California, Wes Moore of Maryland, JB Pritzker of Illinois and Andy Beshear of Kentucky. Six senators with money in the bank are frequently name-checked: Cory Booker of New Jersey, Elissa Slotkin of Michigan, Mark Kelly and Ruben Gallego of Arizona, and Jon Ossoff and Raphael Warnock of Georgia. Progressives have their eye on Reps. Alexandria Ocasio-Cortez of New York and Ro Khanna of California.<\/p>\n

Pete Buttigieg, the former Biden administration official who rocketed to political fame in 2020, is making moves<\/u><\/span>. Former Chicago Mayor Rahm Emmanuel isn\u2019t playing coy. Some are still holding out hope that Michigan Gov. Gretchen Whitmer will move off her insistence<\/u><\/span> that she wants nothing to do with it.<\/p>\n

\n<\/div>\n

There will probably be a hodgepodge of lesser-known candidates, just like at the start of the 2020 campaign. Former New Orleans Mayor Mitch Landrieu. Celebrities, maybe? Mark Cuban thinks Jon Stewart should run. And the ever-elusive \u201cdark horse\u201d candidate, the person no one expects and rockets into the presidential stratosphere, hangs in the Democratic ether. (Just don\u2019t ask anyone to guess who it might be.)<\/p>\n

And then there\u2019s Harris. Some Democrats, including those working for potential 2028 foes, consider the former vice president the primary\u2019s front-runner \u2014 at least at the start, at least if she decides to run. Whether she does<\/u><\/span> is one of the party\u2019s biggest parlor games.<\/p>\n

Some close to Harris say the fact that the potential field is so divided and only a few potential candidates have actually been tested on a national stage is part of the reason she\u2019s still weighing her options. She and her small team are keeping close tabs on what the possible \u201928ers are up to.<\/p>\n

\u201cKamala and her allies have been looking at the press around 2028 and don\u2019t believe anybody can clear the field,\u201d said one source familiar with the former vice president.<\/p>\n

The source, who saw Harris recently, said they even detected a vibe shift from her and her husband, Doug Emhoff. Some of her mojo has returned, they said, after a bruising 2024 and then a successful book tour in 2025.<\/p>\n

It\u2019s a \u201cslow change in tune,\u201d they said of the former second couple. Harris, they added, believes \u201cmore today than yesterday\u201d that running is a possibility.<\/p>\n

\n<\/div>\n

Two Democratic sources who spoke with NOTUS said Harris has suggested to allies that anybody running would have to go through her. There are a few ways of reading that: One source said they interpreted it as Harris \u201cgets the option,\u201d and if she sits the race out, those running would need the support of her base.<\/p>\n

As Harris weighs her options, the not-so-invisible primary for the rest of the field is well underway. It\u2019s cloaked in book tours, late-night show interviews, convenient early-state stopovers and splashy national profiles. They\u2019re fundraising and campaigning for downballot candidates.<\/p>\n

\u201cThis is the \u2018goodwill ambassador tour\u2019 phase,\u201d said a Democratic donor adviser. \u201cEveryone\u2019s trying to make as many friends as they can.\u201d<\/p>\n

There\u2019s also the nuts and bolts of running a serious presidential campaign \u2014 starting with raising money. Some potentials, like Buttigieg and Kelly, are building out their small-dollar fundraising network through digital ads on social media. Others are sitting down with major donors. Moore, for example, went on a West Coast fundraising swing in late May, according to invitations obtained by NOTUS.<\/p>\n

Staffing, too, is heating up. In recent weeks, Kelly\u2019s team has reached out to various top Democrats, seeking a senior communications adviser, according to two people directly familiar with the outreach. Buttigieg\u2019s super PAC, Win the Era, is seeking a platform director. Moore and Beshear built out their communications teams with national operatives last year, and Gallego bulked out his national communications staff this spring.<\/p>\n

\u201cIt\u2019s going to be an arms race for quality staff because there are going to be so many candidates running and not enough good staff,\u201d said a Democratic operative who has spoken with several potential 2028 teams. \u201cIf a candidate waits too long, they\u2019ll lose out on the best staffers.\u201d<\/p>\n

Some potential 2028 operatives might be holding out for someone better: One senior party strategist said many are angling to work on Ossoff\u2019s potential campaign. They\u2019re won over by his anti-corruption speeches and the perception that, if he wins reelection this year, he\u2019ll be among the presidential race\u2019s clear-cut front-runners.<\/p>\n

\n<\/div>\n

But Ossoff\u2019s path might be complicated by in-state politics: If Keisha Lance Bottoms doesn\u2019t win her race for governor in Georgia, an Ossoff replacement in the Senate would be appointed by a Republican.<\/p>\n

Some Democrats say they are confident that the presidential primary will turn out OK for the party, buoyed by what they regard as a deep field of strong candidates and a belief that even a chaotic process can lead to a strong nominee.<\/p>\n

To others, that\u2019s hopium. The party\u2019s last open presidential primary, in 2020, saw candidates embrace a variety of lefty political positions in hopes of attracting voter support \u2014 policies that hindered the party in subsequent general elections. The race also featured a large field where candidates tripped over themselves trying anything to grab attention.<\/p>\n

Read more DOJ Must Release More Epstein Files by July 2, Judge Rules<\/a><\/p>\n

\u201cIt was a race to the left in 2020, and I think it\u2019ll be a race to the middle this time, and I don\u2019t know if that will be compelling to voters,\u201d said a Democratic operative who worked on a 2020 progressive presidential campaign.<\/p>\n

But even 2020 had a somewhat orderly process for debates and an agreed-upon primary schedule, neither of which is guaranteed in 2028. The DNC is still setting the early-state slate, and Iowa Democrats are threatening to go rogue<\/u><\/span> by holding their caucus early regardless of the committee\u2019s decision \u2014 which could prompt 2028 candidates to also circumvent the DNC\u2019s process.<\/p>\n

\u201cIf Iowa is driving attention, then yeah, we\u2019ll go there,\u201d an adviser to a potential 2028 candidate said, \u201cbecause the primary is going to be more nationalized than ever before.\u201d<\/p>\n

\n<\/div>\n

There\u2019s deep concern across the party about DNC Chair Ken Martin\u2019s ability<\/u><\/span> to manage the process. Some advisers to potential candidates doubt that many of them will wait to let the DNC organize a debate schedule for 2027 and 2028. The candidates might simply organize the debates themselves, in conjunction with media organizations.<\/p>\n

\u201cI don\u2019t have faith that the leadership of the DNC will be able to execute a fair debate process that will allow every candidate to not only participate but be heard on the stage,\u201d said an adviser to a different candidate. \u201cI don\u2019t have confidence in that.\u201d<\/p>\n

Martin\u2019s own leadership might become an early issue in the primary: One adviser to a candidate considering running in 2028 said his team has already discussed asking the chair to step aside.<\/p>\n

Martin appears to still have the support of DNC members despite the turmoil around his tenure. And senior officials with the committee say they have already begun preparing for 2028, chalking up concerns about their ability to manage the primary to a general anxiety all Democrats feel while Trump is in office.<\/p>\n

\u201cThe thing that\u2019s probably causing people agony is not the DNC, it\u2019s the environment,\u201d said Minyon Moore, co-chair of the DNC\u2019s Rules and Bylaws Committee.<\/p>\n

The DNC is making its own preparations. It is sounding out multiple influencers about participating in a potential creator-led debate during the 2028 primaries, according to one person with direct knowledge of the outreach.<\/p>\n

That\u2019s not a surprise to Democratic operatives, many of whom cited influencers as a new frontier for candidates. Newsom is courting them directly, several digitally focused Democrats said, pointing to his recent book tour, which featured conversations with creators and podcasters such as Brian Tyler Cohen, Adam Friedland, Jack Cocchiarella and the \u201cPod Save America\u201d hosts.<\/p>\n

\n<\/div>\n

\u201cInfluencers are the new gatekeepers to the grassroots, and when they endorse someone, it will be a very big deal,\u201d said Kyle Tharp, a researcher who writes a newsletter focused on the intersection of Democratic politics and the internet. \u201cAt the same time, there\u2019s a mess of pay-to-post influencer marketing roiling the party now, and it\u2019s going to be a total disaster in 2028.\u201d<\/p>\n

In this media environment, nearly all Democratic strategists agree that a successful candidate must be able to nail a 30-second TikTok, one-hour town hall and three-hour podcast. For an electorate ingesting their politics almost entirely through social media, authenticity \u2014 and grabbing attention \u2014 is everything.<\/p>\n

\u201cA lot of these people have the Kamala Harris syndrome, where the moment you ask them to say something that\u2019s not scripted, or planned, or direct-to-camera, they can\u2019t. They fall apart,\u201d said a Democratic strategist. \u201cYou go on Jennifer Welch\u2019s podcast and you say the wrong thing, you\u2019re toast on the internet and your fundraising dries up.\u201d<\/p>\n

Most 2020 presidential campaigns followed a similar template: Launch your campaign in a video, host a rally in your hometown, roll through the early states with small to medium-sized events, hand-shaking and selfie lines.<\/p>\n

That won\u2019t fly in 2028, these operatives said. You \u201ccan\u2019t do a steady-as-she-goes\u201d campaign, \u201cgoing from town hall to town hall in Iowa anymore,\u201d said one veteran of a 2020 campaign.<\/p>\n

\u201cIf you aren\u2019t already a household name, how do you become one?\u201d said another 2020 staffer. \u201cFor every Buttigieg who does that in a presidential campaign, there are five Hickenloopers and Inslees who don\u2019t.\u201d<\/p>\n

For most, that means surviving the gauntlet of 2027 just to get to voters in 2028.<\/p>\n

\u201cThere\u2019s really two primaries ahead. There\u2019s the 2027 primary, which is about Twitter, reporters, donors, polls, who\u2019s up and who\u2019s down. That primary doesn\u2019t have much to do with the second primary, in 2028, which is about voters,\u201d said Addisu Demissie, who recently led the campaign for California\u2019s redistricting ballot initiative and managed Booker\u2019s 2020 bid. \u201cCan you survive the wringer that is the elite circles, so you can make it to Super Tuesday?\u201d<\/p>\n

Many polls indicate<\/u><\/span> that Harris would start the race with the most support, in part because of her near-universal name recognition among Democratic voters. Even her critics concede that the former vice president\u2019s strong early support among Black voters, especially Black women, puts her in an enviable position.<\/p>\n

But her defeat in 2024 will also weigh heavily with voters, strategists say.<\/p>\n

\u201cWe haven\u2019t nominated a losing nominee since Adlai Stevenson,\u201d said Matt Bennett, cofounder of the centrist Democratic think tank Third Way. That was in 1956.<\/p>\n

\n<\/div>\n

If neither Harris nor Ocasio-Cortez runs \u2014 and those close to the congresswoman say they are unsure whether she\u2019ll declare \u2014 the field could be almost uniformly male, even though women make up the majority of the party\u2019s voters. That could give any woman who runs, including Slotkin or Whitmer, a chance to vault into the race\u2019s top tier.<\/p>\n

\u201cI said to someone that I think there\u2019s going to be 27 men running and maybe one woman,\u201d said one veteran of the 2020 campaign. \u201cAnd I believe that.\u201d<\/p>\n

With so many candidates running, strategists say, there will be an intense and chaotic competition to win even a sliver of attention.<\/p>\n

Democratic operatives expect that the primary will begin in earnest immediately after the midterm elections end in November. They just hope the party will still be intact when it ends 18 months or so later.<\/p>\n

\u201cI don\u2019t dislike any of these as options as we sit two and a half years before the election,\u201d said Pearcey, the Elizabeth Warren operative. \u201cBut how are we going to get from here to the end of primary season 2028 unscathed? That\u2019s the problem we have.\u201d<\/p>\n

Read more What\u2019s Next for Democratic Socialists? It Could Be Denver.<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The party is on edge ahead of 2028, according to interviews with more than three dozen Democrats.<\/p>\n","protected":false},"author":1,"featured_media":702,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2028-election"],"yoast_head":"\nDemocrats Brace For Their Gnarliest Presidential Primary in Decades - Modern Home Journals<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/modernhomejournals.com\/?p=703\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Democrats Brace For Their Gnarliest Presidential Primary in Decades - Modern Home Journals\" \/>\n<meta property=\"og:description\" content=\"The party is on edge ahead of 2028, according to interviews with more than three dozen Democrats.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/modernhomejournals.com\/?p=703\" \/>\n<meta property=\"og:site_name\" content=\"Modern Home Journals\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-26T09:41:33+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/modernhomejournals.com\\\/?p=703#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/modernhomejournals.com\\\/?p=703\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/modernhomejournals.com\\\/#\\\/schema\\\/person\\\/533de239efc09a2ab59959cc1bff86d0\"},\"headline\":\"Democrats Brace For Their Gnarliest Presidential Primary in Decades\",\"datePublished\":\"2026-06-26T09:41:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/modernhomejournals.com\\\/?p=703\"},\"wordCount\":2368,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/modernhomejournals.com\\\/?p=703#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/modernhomejournals.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/bf49b2f5b3510c09bfa839112714669e.jpg\",\"articleSection\":[\"2028 Election\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/modernhomejournals.com\\\/?p=703#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/modernhomejournals.com\\\/?p=703\",\"url\":\"https:\\\/\\\/modernhomejournals.com\\\/?p=703\",\"name\":\"Democrats Brace For Their Gnarliest Presidential Primary in Decades - 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