{"id":782,"date":"2026-06-30T10:40:27","date_gmt":"2026-06-30T10:40:27","guid":{"rendered":"https:\/\/modernhomejournals.com\/?p=782"},"modified":"2026-06-30T10:40:27","modified_gmt":"2026-06-30T10:40:27","slug":"a-new-ai-tool-lets-candidates-see-what-chatbots-are-telling-voters","status":"publish","type":"post","link":"https:\/\/modernhomejournals.com\/?p=782","title":{"rendered":"A New AI Tool Lets Candidates See What Chatbots Are Telling Voters"},"content":{"rendered":"
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In California\u2019s gubernatorial primary<\/u><\/span>, Tom Steyer had the biggest war chest in a crowded field of Democrats, spending more than $200 million out of his own pocket. But money alone wasn\u2019t enough \u2014 he ended up placing third, falling just short in his quest to compete for November\u2019s general election.<\/p>\n

Read more Cryptocurrency Industry Courts Democrats by Pouring Millions Into Elections<\/a><\/p>\n

A contributing factor, according to a case study<\/u><\/span> shared with NOTUS, was the unflattering response voters were presented with when they asked artificial intelligence-powered chatbots about Steyer\u2019s candidacy. In fact, according to most models, the billionaire was just lucky to have made it into the top three.<\/p>\n

\u201cIn ranked lists of working-class affordability candidates, AI explicitly placed him [Steyer] sixth. Cost-of-living: sixth. Education funding: sixth,\u201d the progressive political organization Run for Something reported in its case study, which found that Reddit threads in r\/California were frequently cited next to more established mainstream newsrooms like CalMatters.<\/p>\n

As the AI industry continues to pitch its nascent technology as a resource for voters in understanding complicated political matters, there\u2019s little public insight into how models arrive at their conclusions, making it incredibly difficult for candidates and their campaigns to message through the increasingly popular medium.<\/p>\n

There\u2019s little assurance, for example, that chatbots will cite candidates\u2019 websites or public statements when most major tech companies train their models<\/u><\/span> on databases filled primarily with social media posts.<\/p>\n

It\u2019s a problem Run for Something is hoping to solve with a new AI tool called CampSight<\/u><\/span>, which launched earlier this month. The new program runs AI chats in real browser sessions to mimic how voters communicate with other large language models like ChatGPT, Claude and Gemini, compiling the responses to help candidates understand how their message is being received.<\/p>\n

\u201cWe have already seen there is so much discrepancy between how a candidate describes themselves and how AI is describing them,\u201d Amanda Litman, a cofounder of Run for Something, told NOTUS.<\/p>\n

Through CampSight, Litman said her organization is trying to \u201clift up what voters are seeing, and then help make recommendations to candidates on how to influence it,\u201d noting that any suggestion made by the tool should be reviewed by candidates themselves. CampSight can also run queries based on different baseline personas the system developed.<\/p>\n

\u201cYou can see how a single mom who really cares about child care might be getting a different answer than an older retiree whose main focus is their Social Security,\u201d Litman said.<\/p>\n

It\u2019s part of a broader effort in both parties to make sense of how to use AI chatbots as a messaging tool. Many operatives admitted to NOTUS<\/u><\/span> earlier this year that they had not thought much about large language models, or LLMs, even as their popularity has skyrocketed.<\/p>\n

\u201cNobody has written that playbook yet on the LLM stuff,\u201d said Pat Dennis, the president of the liberal group American Bridge 21st Century. \u201cSo a lot of people just aren\u2019t doing it.\u201d<\/p>\n

Dustin Lloyd, an Army veteran endorsed by<\/u><\/span> Run for Something in his race for state House District 39 in Missouri, spoke with NOTUS after using CampSight for a few weeks. Lloyd, who\u2019s campaigning on lowering the cost of living, supporting veterans and increasing access to mental health resources, said the tool has helped him deliver these messages in a \u201cmore readable and understandable\u201d way.<\/p>\n

\u201cMy social media \u2014 since using CampSight and just being consistent \u2014 my views and the reach of everything in regards to the platform on social media has blown up,\u201d Lloyd said.<\/p>\n

Read more \u2018Fiscal Responsibility\u2019 Congressman Plans to Stiff Two-Dozen Campaign Creditors<\/a><\/p>\n

CampSight has recommended \u201cbetter verbiage or wording\u201d for the policy pages on Lloyd\u2019s website by explaining \u201chow certain keywords will stand out more\u201d in other AI chatbot searches. The tool also suggested adding specific coding to improve his website\u2019s search engine optimization to help chatbots pick it up.<\/p>\n

The Army veteran said the tool is \u201cvery affordable for a grassroots candidate\u201d like himself who\u2019s running a campaign with little outside help. Lloyd appeared encouraged that CampSight found he shows up in certain queries significantly more than his opponents, Democrat Tanya Lakins and Republican state Rep. Mark Meirath (who currently holds the seat).<\/p>\n

Run for Something is \u201cstill working\u201d on making strategic recommendations through the tool, like telling candidates to pitch to certain media outlets that CampSight has found get \u201clifted up to the top of every search,\u201d Litman said.<\/p>\n

She and her team spent close to a year building the tool. Through extensive research for CampSight, the team found that popular chatbots often left out results from publications with paywalls and from news companies that had filed lawsuits against AI companies. Media companies like The New York Times use software to block AI from scraping their sites, making them even less likely to show up on chatbot searches. LLMs also cited social media sites like Facebook and Instagram far less than Reddit and LinkedIn, according to Litman.<\/p>\n

When it came to AI chatbots citing candidates\u2019 actual websites, Litman said it \u201cdepends on how credible and how well structured the candidate website is.\u201d Ballotpedia, a nonprofit, nonpartisan digital encyclopedia for American politics, \u201cwas a huge source of information,\u201d for the LLMs Litman\u2019s organization reviewed.<\/p>\n

\u201cWe found that for a while, if you were asking in Mississippi who\u2019s running for the United States Senate or who should I vote for, it would not even list the Democrat running for office,\u201d Litman said. \u201cThat\u2019s not malicious censorship, there wasn\u2019t well-structured information about it.\u201d<\/p>\n

Run for Something \u201csoft launch[ed]\u201d CampSight over the past few months, building a waitlist of more than 60 campaigns and organizations in addition to the close to 400 candidates the group plans to endorse this year.<\/p>\n

Litman, who\u2019s worked on multiple national campaigns, said she\u2019s excited to step into this space because tools like CampSight are often used internally by large presidential campaigns and never offered publicly.<\/p>\n

\u201cThis is a chance to really go on offense,\u201d Litman said. \u201cAs far as I know, no one on the right is doing anything like this.\u201d<\/p>\n

NOTUS analyzed AI tools offered by right-leaning organizations and did not find similar products that operate in the same manner by scraping popular chatbots and providing recommendations to candidates.<\/p>\n

Neither the National Republican Congressional Committee nor the Republican National Committee responded to a request for comment on whether or not they provide resources for campaigns to track or influence chatbots\u2019 responses.<\/p>\n

Read more Labor Union to Congress: Our Embezzlement Problems Got Bigger<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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